A search engine optimization (SEO) campaign prepares your Web site for better search engine rankings by enhancing and restructuring Web page code, content and other elements in order to improve the readability of the pages for search engine spiders. But your efforts may be hindered by numerous issues that create penalty situations with search engines, which in turn reduces your site's ability to rank well. This review seeks to identify these situations and provides a plan to reduce such risk by eliminating issues that reduce your site's.

Search Engine Spider Simulator

Search Engine Spider Simulator provides you with a report on aspects of the page that are used to determine how highly in a search engine the page is ranked, and also gives some general usability feedback.

Search Engine Saturation

• Total number of pages in each search engines index for your website.
• How many pages are there total for your website?
• How many domains exist for your websites?
• Comparing the analytics showing a percentage of your site that is available to the search engine.
• Which pages of your site are showing up in the search engines?
• Are there sections of your site that aren't showing up?
• Once you know what the search engines see, you will know the pages that need action to get them included.
• How are your competitors performing in search engines?
• If they are having high search engine saturation numbers, you can look at their sites and analyze what they are doing right.

Link popularity

• The best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.
• Total number of pages in each search engines index that contains a link to your site, including your own website.
• This gives you a view of the volume and quality of pages linking to you. It’s another way to view the sites that may be referring traffic to you.
• Once you find out who is linking to you and where they are linking to, you can understand the areas of your site that are performing well.
• You’ll also be able to strategize ways to improve your reach and performance by knowing your audience.
  How are your competitors performing in search engines? If they are performing well, you can look at the sites that are linking to them to understand the places you need to improve your visibility.

Keyword Verification

• Checks to see if your site is in the top three pages of a search engine result for a specific keyword. It's important to be in the top 3 pages of a search result because most people using search engines don't go past the 3rd page.
• Check to see how much of your website and which pages are indexed.

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